Tourists urged to visit quieter Baguio

BAGUIO CITY — With tourist arrivals noticeably down, Mayor Benjamin B. Magalong is urging travelers to seize what he calls a rare window to experience the country’s summer capital without its usual crowds.

“Now is the right time… expect really light traffic,” Mr. Magalong said in mixed English and Filipino, pointing to significantly lighter traffic conditions across the city as visitor arrivals decline.

Long known for its cool climate, pine-lined vistas, and vibrant cultural scene, Baguio City typically draws heavy foot traffic during peak months, often resulting in gridlocked roads and packed attractions. However, the lull has transformed the city into a more relaxed destination, with shorter queues and easier mobility.

For visitors, the change offers a different kind of Baguio — one where parks, markets, and scenic spots can be explored at a gentler pace.

For local businesses, especially in tourism and services, it presents both a challenge and an opportunity to draw guests seeking a more comfortable experience.

City officials say preparations remain in place to draw tourists, with continued efforts to ensure cleanliness, safety, and order.

Mr. Magalong expressed optimism that the current conditions could entice more travelers to return while supporting small enterprises affected by the slowdown.

As the city journeys into the economic impact of reduced tourist arrivals, Mr. Magalong said visitors can play a key role in sustaining livelihoods — while enjoying a calmer, more accessible side of Baguio rarely seen during peak travel periods. — Artemio A. Dumlao