Shelly Group SE to Join Germany’s SDAX Index, Marking Milestone for Bulgarian Company

Shelly Group SE, a provider of IoT and smart building solutions based in Sofia, Bulgaria, will be included in Germany’s SDAX index effective April 10, 2026, as announced by index provider STOXX. The SDAX comprises the 70 largest companies in the German equity market below the DAX and MDAX, based on free float market capitalization and trading volume. This inclusion marks Shelly Group as the first Bulgarian company to enter the SDAX, following its earlier achievement as the first Bulgarian company admitted to trading on XETRA in April 2024.

The company’s inclusion results from its consistently executed capital markets strategy, which included a secondary listing in the Prime Standard of the Frankfurt Stock Exchange in November 2021 and targeted increases in free float through placements by the company’s founders. Dimitar Dimitrov, Co-CEO and Co-Founder of Shelly Group SE, described the inclusion as ‘a significant milestone for Shelly and confirms the consistent execution of our growth and capital markets strategy.’ He noted that when the company first set this goal, it was ambitious, making the achievement particularly meaningful.

Wolfgang Kirsch, Co-CEO of Shelly Group SE, stated that with the SDAX inclusion, ‘Shelly enters a new phase in its capital markets development.’ He explained that ‘the increased visibility among institutional investors and inclusion in index-based investment strategies are expected to further enhance the liquidity of our shares.’ Over recent years, the company has deliberately worked to create prerequisites for a broader international investor base and strengthen its positioning in European capital markets. Kirsch views the index inclusion as validation of operational progress and an incentive to continue executing the company’s growth trajectory.

Shelly Group is among dynamically growing providers of smart home and building automation solutions worldwide. In the 2025 financial year, the company generated consolidated revenues of EUR 149.7 million, representing growth of more than 40% year-over-year. For 2026, Shelly Group expects revenues in the range of EUR 195 million to EUR 205 million, continuing its growth trajectory. The company develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems.

In addition to device sales, Shelly Group generates revenue from its cloud applications and benefits from asset-light production through contract manufacturers. The company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States and China, Shelly Group maintains broad international presence. The original release can be viewed on www.newmediawire.com.

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