BlackRock is ramping up its digital asset strategy with a wave of new hires aimed at expanding its crypto and blockchain-related products globally, amid growing institutional interest in tokenized and onchain assets.

In a job posting board, the $10 trillion asset manager said it is hiring for seven digital asset positions, six based in the United States and one in Singapore. The move follows BlackRock's head of digital assets, Robert Mitchnick, posting about the open roles on LinkedIn last week.

One of the positions in the U.S. focuses on expanding BlackRock’s iShares digital asset ETF lineup. The "Vice President/Director, Digital Assets Product Strategist" job listing seeks a candidate to scale existing products, including its crypto ETFs, and help extend them to institutional and wealth management clients. Currently, BlackRock's iShares Bitcoin Trust (IBIT) has $70 billion in assets under management.

The same role also mentions building “next generation products with strong commercial appeal,” pointing to the firm's ambition to go beyond traditional investment wrappers.

The Singapore-based role is more expansive.

There, BlackRock is looking for a leader to shape its digital asset strategy across Asia, where regulatory clarity and demand from institutional investors are accelerating. The job involves setting commercial targets and identifying “first-mover big bets” in the region that align with global priorities. A multi-year business plan is part of the brief.

The hiring push adds to BlackRock’s growing presence in crypto markets. The firm made headlines last year with the launch of its spot bitcoin ETF, which helped drive record flows into crypto investment vehicles.

Beyond ETFs, the firm is also expanding its asset tokenization strategy.

BlackRock CEO Larry Fink has spoken publicly about the potential of tokenized assets to modernize capital markets by increasing transparency and settlement efficiency. Last year, it launched a tokenized fund on the Ethereum blockchain and has invested in infrastructure providers, such as Securitize, to explore how public blockchains can support regulated financial products.

A representative for BlackRock could not be reached for comment.

CORRECTION (Dec. 15, 20:48 UTC): Corrects headline and story throughout to clarify details of BlackRock's search for candidates in crypto roles.

UPDATE (Dec 15, 20:06 UTC): Adds that BlackRock couldn't be reached for comment.