Trump Media and Technology Group has announced plans to develop and distribute a new cryptocurrency to shareholders, in partnership with the Crypto.com exchange.

“Trump Media anticipates that, beginning in the near future, each ultimate beneficial owner will be eligible to receive one of the new digital tokens per whole share of DJT,” the company wrote in a Wednesday announcement.

Trump Media and Technology Group is the publicly listed company behind US President Donald Trump’s Truth Social platform. Under the crypto-friendly regulatory environment encouraged by the Trump administration, the firm has increasingly expanded its exposure to the digital asset space, adding to the sprawling cryptocurrency interests the president and his family’s businesses have amassed.

The new token is the company’s latest crypto initiative that plans on leveraging its partnership with Crypto.com to directly reward shareholders.

“We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,” Trump Media CEO Devin Nunes said in an accompanying statement.

Not a regular cryptocurrency

Trump Media will distribute the new token directly to shareholders based on their existing stock holdings at a 1:1 ratio.

However, it has clarified that the token in itself does not “represent an ownership interest in Trump Media or any other entity, nor should token holders expect rewards to include profits from the essential managerial efforts of others.”

Simply said, the tokens are designed to act as non-financial reward tokens, even though they would be issued on the Cronos blockchain. Holders would instead be entitled to a range of benefits that would be made available periodically throughout the year.

“Such rewards may include benefits or discounts tied to Trump Media products such as Truth Social, Truth+, and Truth Predict,” the announcement added.

Further, token holders will not be able to transfer the token or redeem it for cash.

Trump Media shares climbed 9% on the news, even though the stock remains down nearly 60% since the start of the year. As previously reported by crypto.news, Trump Media posted a $54.8 million net loss for the third quarter of 2025.

Trump and Crypto.com

Meanwhile, Trump Media’s involvement with Crypto.com extends beyond this token program, as the pair is working on a SPAC merger involving Yorkville Acquisition Corp. to establish a new entity dubbed Trump Media Group CRO Strategy, which will primarily accumulate the exchange’s native token CRO and support the growth of the Cronos ecosystem.

Trump Media announced the deal in August this year, unveiling plans to launch the new venture with an initial war chest of over $1.4 billion in combined assets, supported by a $5 billion equity line of credit from a Yorkville affiliate.