Crypto exchanges spent the past year racing into CFD trading and tokenized equities. Now they're hunting prediction markets.
Crypto.com officially launched OG this week, a consumer-facing prediction markets platform that allows users to bet on real-world outcomes ranging from Super Bowl winners to economic data releases. The app went live following six months of rapid expansion in Crypto.com's prediction markets business, which grew 40 times week-over-week during that period.
The company is now splitting off the product into a separate brand aimed at competing in what it describes as a multibillion-dollar sector. The move comes after crypto platforms increasingly challenged traditional CFD brokers throughout 2025 by expanding into forex, commodities, and stock indices.
Kris Marszalek, co-founder and CEO of Crypto.com, said the company aims to replicate its cryptocurrency branding success in prediction markets. "Our goal is to establish OG as the premier sports prediction market technology with the best customer experience," he said.
Crypto Exchanges Bundle Products Beyond Digital Assets
Major crypto platforms have aggressively expanded their product ranges over the past year. Gate.io added CFD trading on gold, forex, and equities in January 2026. MetaMask reached 1 billion dollars in spot trading volume after adding over 200 tokenized stocks in early February.
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Robinhood introduced support for more than 200 tokenized U.S. equities in European markets last summer, while Coinbase sought SEC approval to offer blockchain-based stocks as part of its push toward becoming an "everything-exchange".
Analysts have argued that self-custody models and blockchain infrastructure could eventually disrupt traditional retail trading Retail Trading In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade In finance, retail trading refers to individual traders, trading through a broker, or on a platform. This can include novice traders and experienced traders. Trading and investing are divided into two categories, retail and institutional. Institutions include investment banks like JP Morgan or Citibank and global central banks like the US Federal Reserve and the European Central Bank. When we talk about retail trading however, we usually are referring to forex trading, but there are retail trade Read this Term platforms that have dominated forex and CFD markets for decades.
Crypto.com’s OG Adds Social Features and Plans Margin Contracts
OG operates through Crypto.com Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse that Crypto.com acquired in 2022. The platform offers event contracts regulated by the Commodity Futures Trading Commission across sports, politics, finance, and entertainment categories.
Users can trade on probabilities aggregated from market activity, which the platform displays as continuously updated forecasts. The app includes social functions that let participants connect with other traders, share predictions, and track performance on a leaderboard.
OG plans to introduce margin trading through Crypto.com's federally licensed futures commission merchant, which would make it the first prediction markets platform to offer leveraged contracts. The feature is subject to CFTC certification.
Competition Intensifies for Prediction Market Users
Coinbase entered prediction markets in December 2025 as platforms increasingly bundled multiple financial products in single interfaces. Backpack launched a unified account system in January 2026 to consolidate prediction contracts from multiple sources.
Bitget Wallet researchers recently argued that wallets are becoming the primary battleground for prediction market access as competition shifts from liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term provision to user interface control.
Crypto.com first entered regulated derivatives in late 2024 when CDNA became the first platform to offer CFTC-approved sports event contracts. The company expanded its licenses in October 2025 by securing approval to offer cleared margined derivatives on cryptocurrencies and other assets.
Leadership and Market Positioning
Nick Lundgren, who serves as Crypto.com's chief legal officer, was named CEO of OG. Lundgren led the acquisition of CDNA in 2022 and oversaw the platform's entry into sports contracts as president of the exchange.
"Crypto.com was the first company to offer federally licensed sports prediction contracts in the United States, so launching OG is very fitting," Lundgren said. "We see a massive opportunity to provide fans with an all-encompassing platform where it pays to be right."
The platform is initially focused on the U.S. market but plans international expansion in the near future. OG is available through iOS and Android apps as well as a web interface at OG.com.
