WLFI Jumps 30% as CEOs Sign Up for Mar-a-Lago Crypto Forum

World Liberty Financial’s WLFI token surged as much as 30% over the past 24 hours as top Wall Street CEOs prepare to headline a crypto forum at President Donald Trump’s Mar-a-Lago resort.

The token climbed to a high of $0.128 this morning before retracing to around $0.123, still up 21% on the day. The move raised 24-hour trading volume to about $450 million and pushed the Trump-backed decentralized finance (DeFi) project’s market capitalization to $3.3 billion, according to CoinGecko.

WLFI’s surge highlights how investor sentiment around WLFI remains strongly driven by attention-grabbing headlines and high-profile events. It also underscores the rapidly growing convergence between politics and cryptocurrency.

The World Liberty Forum, organized by World Liberty Financial, aims to bring together leading financial leaders and policymakers to discuss cryptocurrency, finance, and technology.

Some scheduled speakers include the CEOs of Goldman Sachs, Franklin Templeton and Nasdaq, along with the president of the New York Stock Exchange (NYSE). The event is hosted by Donald Trump Jr. and Eric Trump, both co-founders of World Liberty Financial. However, President Trump is not expected to attend, Reuters reported.

The rally comes after the company faced scrutiny earlier this month when it was revealed that a member of the Abu Dhabi royal family acquired a 49% stake in the company shortly before Trump’s 2025 inauguration.

Despite the controversy, World Liberty Financial has become a major part of the Trump family’s business interests. Its USD1 stablecoin now has about $5.1 billion in circulation, up from $3 billion just weeks ago, making it the fifth-largest stablecoin by market capitalization, according to DeFiLlama.

President Trump’s other crypto ventures include the official TRUMP and MELANIA memecoins, which were trading around $3.45 and $0.12, respectively, over the past day, per CoinGecko. The tokens have market capitalizations of around $800 million for TRUMP and $115 million for MELANIA.