Tether Bid for Juventus Faces Rejection by Exor

Tether has submitted a binding cash offer to acquire Juventus FC from Exor, aiming for full ownership of the Italian football club.

The acquisition reflects Tether’s ambition to expand beyond cryptocurrencies, but Exor’s rejection has temporarily stalled the process, highlighting potential non-synergy between crypto assets and sports ownership.

Tether’s €1.1 Billion Bid for Juventus Rejected

Tether, the USDT stablecoin issuer, aims to increase its holdings in Juventus FC from over 10% to 100%. The offer is all-cash and valued at €2.66 per share, equating to €1.1 billion. Tether’s CEO, Paolo Ardoino, emphasized his personal connection to the club in driving this acquisition proposal.

If approved, a public tender will follow for minority shares. Tether has expressed readiness to invest €1 billion post-acquisition to support Juventus’s future growth. However, Exor, owning 65.4% of Juventus, has rejected the offer, halting progress as of December 13, 2025.

Tether Eyes Sports Ownership Amid Stablecoin Stability

Did you know? Tether’s bid to fully acquire Juventus aligns with its earlier strategy to increase its minority holdings, which began in early 2025. This progression marks a significant shift from passive engagement to proactive ownership.

CoinMarketCap reported USDT’s stable market metrics. The current price remains at $1.00 with a market cap of $186.25 billion. Trading volume has notably decreased by 50.11% within 24 hours. This stability underscores USDT’s established position in the cryptocurrency market, as observed on December 13, 2025.

The Coincu research team highlights that Tether’s strategic expansion into sports ownership may necessitate regulatory scrutiny. While no direct crypto market shifts are identified, the acquisition attempt reflects a broader trend of blockchain firms exploring diverse markets for growth.